CASIO Computer Co. is a Japanese, multinational company that has established itself in the market with many innovations in electronic technology. Founded by product engineer Tadao Cashio in 1946, with the help of his brothers, the company is today one of the leading electronics manufacturers. Among CASIO's most significant innovations was the invention of the world's first pocket electronic calculators in 1957. In the 1980s and 1990s, CASIO took an active part in the development of digital video technology and made high-tech innovation more accessible to the general public.
CASIO's products include musical instruments, calculators, digital cameras, cash registers and more. A major part of the company's activity is the production of quartz-style watches, which, in addition to their technological innovations, have established themselves as an authentic fashion style, with characteristic handwriting. Due to the huge interest and growth of the company, Casio offers watches with several brands, which have different specifications and are intended for different target groups. The typical image of the person for whom the CASIO watches are intended is urban, with a dynamic social life and daily routine, as well as athletes and amateurs, both indoors and outdoors. The most prominent sub-brands are: G-SHOCK, BABY-G, EDIFICE, SHEEN, WAVE CEPTOR, PRO-TREK and CASIO Collection.