The equivalent of G-SHOCK, the women's line of CASIO, established in 1994. Watches created for the energetic, free minded, modern and creative lady, looking for the perfect combination of beautiful design and great functionality. Just like it's bigger brother- the G-SHOCK, BABY-G's watches are shock resistant and waterproof and also use the latest technological innovations. They are equally suitable for sport personalities and those who seek for stylish look. During the years of their existence, BABY-G watches have reached the hearths of the wide public with collaborations with many of the hottest names in the pop culture, fashion scene and the world of sports, like: Ke$a, Malia Manuel, Rebecca Minkoff, Married To The Mob, Hello Kitty and many others.