G-SHOCK

G-Shock has been walking side by side with the latest technological innovations, since it's very beginning. Starting with the integration of Casio's LED illuminator panels and sensors, allowing measurements of temperature, barometric pressure and magnetic poles, up until now where the smartphone links, GPS navigation are making these watches the cutting edge of technology. The iconic designs have made G-Shock a permanent part of street style fashion and have led to countless collaborations with figures from the hip-hop and underground scenes, athletes, street-artists as well as other fashion brands.